The platform is rolling out a updated setting that allows them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This step comes as the company disclosed that it presently contains in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a full-scale release. This development comes amid a rise in AI content, spurred by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the quickest rising channels on another major platform primarily display content made by AI. A significant portion of this content is classified as low-quality AI content, a label for substandard, mass-produced content that is typically illogical or bizarre.
Our research shows that numerous viewers enjoy content produced via AI tools, ranging from computer-generated images to educational videos, and we want to provide users the power to adjust the amount of that, depending on their own choices,” said a platform representative.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its app identified as made with AI. In total, more than 100 m media items are submitted to the platform daily, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Viewers will be in a position to reduce or increase the level of artificial media they see by using the topic control feature in the platform and picking AI-made media. Other topics that are already be adjusted under the setting cover news, fashion, beauty, and choreography.
Platform Guidelines
Its rules require content makers to label convincing artificially created content, and it forbids harmful fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is unmarked can be removed under its terms of service.
In addition, the service will henceforth apply an AI-generated label to content created with its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This measure is designed to deter users from seeking to circumvent the tagging system.
Responsible AI Funding
TikTok is also introducing a $2m awareness program for specialists and organizations to develop educational content about using AI responsibly. This initiative will support non-profit groups dedicated to teaching programming and robotics.
Moderation Strategy
The platform has justified its moderation strategy, amid discussion over plans to cut jobs for numerous content moderators in the UK. It is planning to eliminate 439 jobs in its trust and safety team in its British office, with labor groups and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A company official clarified that people-led review would still have a role, but AI can safeguard staff by filtering out the most harmful content prior to it gets reviewed by staff. The platform reported a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to reliance on its AI tools.
It is vital to balance people and machines to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
